Hi, I’m Giselle, a Melbourne-based graphic designer who enjoys creating thoughtful, visually engaging designs that bring ideas to life. I believe great design isn’t just about the aesthetics, it helps people connect and communicate in more meaningful ways.

I’ve had the opportunity to work on brand identities, marketing campaigns, and digital experiences for both start-ups and established organisations, always balancing creativity with a clear sense of purpose.

Along the way, I also had the chance to study abroad at the University of Surrey in the UK, an experience that broadened my perspective and continues to inspire my creative approach.

When I’m not designing, you’ll probably find me enjoying a quiet coffee, exploring new design inspiration, or planning my next getaway.

I hold a Bachelor of Design and Business in Communication Design and Management from Swinburne University of Technology, combining creative thinking with practical business insight.

Time Out For Endo

Time Out For Endo is a campaign designed to spark conversation around endometriosis in athletes. Created for Nike, this piece reframes how we understand pain in sport, not as something to push through, but something worth recognising and respecting. Through layered typography and intimate photography, the design connects the emotional resilience of athletes with the quiet strength it takes to live with chronic illness. It positions Nike in a more empathetic light, while championing better health awareness and support for women in sport. This isn’t about weakness, it’s about making space for the full picture of what strength looks like.

Pages of Possibility

This publication design reimagines the State Library Victoria’s annual report as more inclusive and engaging. Pages of Possibility uses abstract portraiture and bold, accessible layouts to reflect the diversity of the community the library serves. The aim was to strike a balance between a professional tone and warmth, ensuring the content feels approachable while still meeting state branding requirements. From the front cover to the final spread, the report is designed to invite people in, celebrating the idea that knowledge should be open and available to everyone.

Insider Information – Aged Care Support

This project involved redesigning a website for Insider Information, a platform offering expert, independent advice on aged care and disability services in Australia. The goal was to make something that feels clear, calm and genuinely helpful. With a strong focus on accessibility and ease of use, the site helps users feel more confident navigating complex systems. Soft colour palettes, clean layouts, and straightforward typography support the idea that good design should simplify, not overwhelm. It’s about turning information into action and building trust along the way.

CyberScape Heroes

CyberScape Heroes is an interactive awareness campaign designed to teach kids about online safety in a way that feels empowering and engaging. Created for Kids Helpline, the campaign simplifies key digital concepts like privacy, empathy, and critical thinking, and delivers them through playful visuals. The design uses bright colours, bold typography and accessible language to grab attention and make learning feel fun. Whether in classrooms, on screens or in printed materials, every element is built to support confident, safe online behaviour. It’s a campaign that speaks to kids on their level, encouraging them to explore the digital world with curiosity and care.

Coucou Patisserie Branding

Coucou Patisserie brings together the elegance of Paris and the boldness of Melbourne in a playful, boutique brand identity. The goal was to create something visually striking, from the logo to the packaging, which feels as delightful as the pastries inside. The design uses modern imagery, sleek typography, and punchy colour choices to create a look that’s both chic and cheeky. It’s flexible across print and digital, but always consistent in tone: fun, fresh and unmistakably Coucou. A brand that looks as good as it tastes.