Hey I’m Lily! I am a marketer and communication designer who will be completing a double degree in Communication Design and Business Marketing mid year 2025.

I’m passionate about blending creativity with strategy with my work carrying an undercurrent of intention. Every visual decision is rooted in purpose, designed to evoke emotion and craft engaging, user-centric experiences that are as individual as they are impactful.

With a strong foundation in both marketing and design, I love building thoughtful connections between brands and their audiences. I approach every project with curiosity, care, and a focus on clarity, always designing with people in mind.

Known for my strong work ethic, bubbly energy, and collaborative spirit, I bring positivity and dedication to every space I enter. Guided by an entrepreneurial mindset and a diverse creative toolkit, I thrive on solving problems with both heart and innovation.

As I continue to grow in the world of design, I’m excited to create purposeful and imaginative work that resonates, and to see where this creative journey takes me next!

Monothematic: Publication

The truth isn’t always as it appears. This publication is designed to make you question the true intent of one’s words. Techniques such as transparent paper, text layering, and manipulated graphics were employed to embed subtle, thought-provoking messages emphasising the manipulation of truth through the obscurity of secrecy.

Lola: Brand Identity

Lola is a boutique Melbourne-based fragrance brand that offers a thoughtfully crafted, multi-sensory experience through its unique perfumes and elevated packaging. Designed for consumers who value individuality and connection, Lola blends floral and fruity notes with vibrant, textural visuals to evoke emotion and engagement. Avoiding mass production, the brand takes a user-focused approach, ensuring every touchpoint, from the logo to the carry bag and scent descriptors, works together harmoniously. Lola is more than a fragrance; it’s a refined and intentional experience that leaves a lasting impression.

By the Seaside: Communication Campaign

The ‘By the Seaside’ Festival is a vibrant celebration of Australia’s iconic beach culture, set against the stunning backdrop of Bondi Beach. Designed to inform and excite festival-goers, the campaign features a brochure guide, poster, and a custom-built website created in Adobe XD for both desktop and mobile devices. With typography as the hero and original visuals crafted to complement the theme, the designs are fun, engaging, and full of personality.

TAG: Product Development

CragTREK is a bold sub-brand of Trek, introducing a GPS Bluetooth tracking device designed to enhance safety for off-grid riders. The packaging was developed to reflect Trek’s modern identity, balancing durability, environmental responsibility, and a gender-neutral appeal. The 3D packaging design reinforces the product’s rugged reliability, capturing a sense of security and adventure for outdoor enthusiasts navigating remote terrain.

Omakasé: Website

The Omakasé website was crafted with a strong focus on user experience, visual appeal, and seamless functionality. Featuring an elegant image slideshow and looped text animation, the site delivers an engaging yet unobtrusive user experience. A consistent layout with a hamburger menu and booking icon ensures easy navigation across both desktop and mobile platforms. The domain was strategically selected to highlight the brand’s name and Australian identity, while cost-effective hosting with SSD storage supports smooth performance and visual content.