Sarah Perrett

My name is Sarah, and I’m a visual communicator with a passion for design that tells stories and creates meaningful connections. I craft visually compelling work that strengthens brand identity while remaining clear, purposeful, and emotionally engaging. Whether it’s branding, packaging, or digital content, I strive to balance aesthetic appeal with strategic intent.

I’m a recent graduate with a double bachelor's degree in Design and Media & Communication, majoring in Communication Design and Cinema & Screen Studies. This interdisciplinary background has given me a strong foundation in both visual storytelling and critical thinking, allowing me to approach creative challenges with a broad, multidimensional perspective.

I’m inspired by film, fashion, and contemporary art, all of which shape my creative process and help me stay attuned to evolving cultural trends. I’m particularly interested in the ways design influences perception and how thoughtful visual systems can communicate complex ideas with elegance and impact.

Curious, reflective, and highly collaborative, I value working in environments that foster experimentation, open dialogue, and positive social impact. My approach is grounded in empathy, attention to detail, and a belief that great design is not only visually striking but also purposeful and human-centred.

I bring energy, adaptability, and a thoughtful perspective to every project I take on, driven by a love for storytelling and a commitment to design that makes a difference.

Fiat 50+

Blending nostalgia with modern minimalism. The creation of branding and packaging for FIAT50+, a conceptual sunscreen, was inspired by the charm of the classic Fiat 500.

The product name playfully nods to both SPF 50 protection and Italian heritage, while the illustrated Fiat car and fig motif add personality and regional flair. The box opens in a blooming fashion, presenting the sunscreen tube and creating a “+” shape when viewed from above, a nod to the level of protection the product provides.

Sumeria - Bleed Boldly

This bold, inclusive packaging design for conceptual feminine hygiene brand Sumeria reclaims shelf space with unapologetic colour, playful typography, and empowering messaging.

The tagline “Bleed Boldly” anchors the brand’s identity, celebrating menstruation without stigma. The designs prioritise visibility, accessibility, and pride, with 100% organic and vegan ingredients clearly marked for consumer trust. Sumeria’s packaging champions both functionality and fierce self-expression in the wellness aisle.

Lovisa Re-Brand

This project showcases a comprehensive rebrand for Lovisa, a global fashion jewellery brand. The aim was to refresh and modernise the brand’s image whilst retaining its core essence of sparkle and accessibility.

The campaign’s messaging, exemplified by the tagline “add some sparkle,” emphasises the brand’s playful and aspirational appeal, inviting customers to enhance their style with Lovisa’s offerings.

Who's Paying the Price?

Who's Paying the Price?, tackles the hidden costs of fast fashion through a multi-platform approach. Utilising street posters, social media visuals, and informative flyers, the design aims to raise awareness about the environmental and human impact of the fast fashion industry.

Key visuals include receipt-like graphics detailing the true costs of cheap clothing, imagery of garment workers and polluted waterways, and striking statistics to provoke thought and encourage sustainable choices. The cohesive visual language, featuring a pink and blue colour palette, is employed across all touch-points to create a strong and memorable message.

Benalla National and International Short Film Festival - 10th Aniversary

This poster was created to promote the 10th anniversary of the Benalla National & International Short Film Festival, a milestone event celebrating independent cinema from both Australia and abroad. The design aims to capture the prestige and excitement of the festival through a cinematic visual language.

The visual approach was guided by a desire to honour the filmmakers and create a sense of occasion without overwhelming the viewer. This project allowed me to explore the intersection of narrative and visual identity, drawing on my background in communication design and screen studies to create a piece that feels both purposeful and emotionally resonant.

I began my collaboration with Benalla Shorts in 2023 when I was recommended as a designer to the organiser by my late Nana. I have continued to design for the festival since her passing and hope to continue growing with the festival, using design to celebrate the arts while quietly paying tribute to the woman who was always one of my biggest supporters.

Acknowledgement of Country

The School of Design and Architecture respectfully acknowledges the Wurundjeri peoples of the Kulin Nation as the Traditional Owners and knowledge-keepers of the lands, waters and sky that surround us, where we work, learn, create, communicate and make place. We recognise that sovereignty has never been ceded and this always was and will always be Wurundjeri Country. We pay our respects to Elders past, present and to all Aboriginal and Torres Strait Islander people who continue to make a better world through design.

We extend our acknowledgement to the Aboriginal and Torres Strait Islander staff, students, alumni, real-life clients, and knowledge keepers, who have contributed to our own education diversity and growth. We will continue to ensure that staff and students respectfully honour ancestral connection to Country and Place in everything that they do.

We are dedicated to the notion of design to make a better world and we acknowledge that making tools, shaping place, sharing stories, making meaning, wayfinding and collaborating have long been and continue to be both central and integral to First Peoples' cultures. We recognize that Aboriginal and Torres Strait Islander Peoples’ cultural contributions have continued relevance to design practice and commit to: reconciling ancestries of design and contemporary practice as well as pursuing culturally and professionally appropriate ways to engage with a diverse population of colleagues, industries and clients. In a time of treaty-making and voice we understand that there are overlaps between caring for Country and the sustainable production of goods, services, experiences, products and buildings.

Guided by the principles of respect, reconciliation, and reciprocity we undertake to indigenising and decolonising design practice by dismantling colonial structures and challenging biases that have marginalised Indigenous voices and design.

As students of SoDA you will be given opportunities to both engage with and educate yourself in Indigenous creative practices and cultural protocols through a lens of inclusivity, diversity, respect, mutual understanding, inter-cultural dialogue in all aspects of design practice. Indigenous people have been telling stories, making tools, and connecting to Country through visual media, placemaking and place marking for more than 60,000 years and these practices are part of an ongoing, evolving and live tradition.