Jaz Amelia Palin

I'm Jaz, a Graphic Designer with a focus on emotionally charged storytelling, backed by thoughtful strategy. I enjoy working on projects that spark curiosity, build meaningful connections with audiences, and leave a lasting emotional impact.

My approach is collaborative and experimental. I believe the best ideas are born when a variety of perspectives come together, and I thrive in dynamic team environments. I’m drawn to work that encourages audiences to both see and feel.

With experience in an agency setting, I’ve developed a strong understanding of the creative process, from concept to execution. As I continue to grow as a designer, I’m excited to push boundaries and bring emotionally resonant ideas to every brief.

The Drift Collection – Campaign

The Drift Collection campaign introduces a dreamy sleepwear range that extends Aesop’s brand, attracting consumers with a tranquil, immersive routine that pairs sleepwear with skincare. Each set – Floral, Fresh, Woody, and Opulent – aligns with existing fragrances, reinforcing quality, sustainability, and the brand’s signature sensory experience.

Imagine – Brand Identity & Publication

The brand identity and publication for Imagine bring the event to life with a playful, illustrative tone that captures the spirit of creativity and expression. Organic shapes, vibrant colour, and expressive typography immerse attendees in a world of imagination.

Restrictive Realities – Publication

The publication Restrictive Realities visually explores themes of gender performance through expressive form, colour, and texture. Layered opaque pages and mask illustrations reveal symbols of secrecy and hidden identity, blending functional design with emotional depth.

Daily Grind – Brand Identity

Daily Grind’s visual identity strikes a balance between authority and warmth, combining bold typography with dynamic and playful motion elements. The brand tone mirrors the rhythm of city life – modern, inviting, and exciting – consistently drawing customers back for their daily grind.

The Iron Heel – Brand Identity

The Iron Heel is reimagined with a brand identity that considers a modern lens. A transition from an overpowering and harsh silver texture (a symbol of oppression), to an increasingly dominant soft pink (a symbol of revolution), represents key moments of uprising in the narrative. Contemporary brand collateral and a curated chapter-based playlist engage modern audiences, transforming the story into a multi-sensory experience.

Acknowledgement of Country

The School of Design and Architecture respectfully acknowledges the Wurundjeri peoples of the Kulin Nation as the Traditional Owners and knowledge-keepers of the lands, waters and sky that surround us, where we work, learn, create, communicate and make place. We recognise that sovereignty has never been ceded and this always was and will always be Wurundjeri Country. We pay our respects to Elders past, present and to all Aboriginal and Torres Strait Islander people who continue to make a better world through design.

We extend our acknowledgement to the Aboriginal and Torres Strait Islander staff, students, alumni, real-life clients, and knowledge keepers, who have contributed to our own education diversity and growth. We will continue to ensure that staff and students respectfully honour ancestral connection to Country and Place in everything that they do.

We are dedicated to the notion of design to make a better world and we acknowledge that making tools, shaping place, sharing stories, making meaning, wayfinding and collaborating have long been and continue to be both central and integral to First Peoples' cultures. We recognize that Aboriginal and Torres Strait Islander Peoples’ cultural contributions have continued relevance to design practice and commit to: reconciling ancestries of design and contemporary practice as well as pursuing culturally and professionally appropriate ways to engage with a diverse population of colleagues, industries and clients. In a time of treaty-making and voice we understand that there are overlaps between caring for Country and the sustainable production of goods, services, experiences, products and buildings.

Guided by the principles of respect, reconciliation, and reciprocity we undertake to indigenising and decolonising design practice by dismantling colonial structures and challenging biases that have marginalised Indigenous voices and design.

As students of SoDA you will be given opportunities to both engage with and educate yourself in Indigenous creative practices and cultural protocols through a lens of inclusivity, diversity, respect, mutual understanding, inter-cultural dialogue in all aspects of design practice. Indigenous people have been telling stories, making tools, and connecting to Country through visual media, placemaking and place marking for more than 60,000 years and these practices are part of an ongoing, evolving and live tradition.