Georgina Race-Lyons

Communication Design

I’m a Communication Design student with a passion for all things creative. I began my studies in Interior Design, and have continued to develop my creative skillset, completing units across typography, web design, branding, packaging design and digital marketing. My favourite thing about designing is creating sentiment behind a brand and a strong message to drive traction from an audience, and I have tailored my portfolio projects to showcase this. One of my projects is the branding of my own creative agency, Above Ground Creative - it’s only up from here!

Above Ground Creative

Above Ground Creative is a multidisciplinary studio that offers all things design and marketing. The small team has a vast skill set required to nurture brands and make them grow. It’s an adaptive studio that’s not scared of AI, in fact it thrives in working with the latest tech, however, always obtaining the knowledge to keep things authentic - it’s only up from here.

Every Angle Legal

Every Angle is an all-rounder legal firm that doesn’t compromise on the legal process despite lower costs, seeking out every angle and every answer. The tagline ‘every angle, every case’ communicates the thoroughness of the firm alongside its accessibility and affordability.

Bougie Body Reformer Pilates

Bougie Body is a reformer Pilates studio in Westgarth, Melbourne. The branding focuses on the phonetics of the word ‘bougie’ - soft, round, playful, with a rounded and casual typeface and a vibrant colour palette. The campaign attached to the brand, “you move, we move, they move” promotes the business as being a certified B corporation and offering ‘pay it forward’ Pilates, giving the business a competitive advantage.

Ophelia Westgarth Menu

Ophelia Westgarth is a trendy and local Melbourne eatery that provides an elevated dining experience compared to the average cafe.
This project asked for a redesign on several A5 menus, forming one landscape double sided A4. Three columns results in ease when reading, and minimal branding reflects the sophistication of the establishment.

State Library Victoria Annual Report

'Elevate' is a 24 page A4 publication for the 2023-2024 annual report for State Library Victoria. The theme communicates a public establishment that is a necessity for academic growth and digital relevance, helping individuals to meet their goals. Contrast, gradient and shape are used throughout the publication to visually reinforce elevation.

Acknowledgement of Country

The School of Design and Architecture respectfully acknowledges the Wurundjeri peoples of the Kulin Nation as the Traditional Owners and knowledge-keepers of the lands, waters and sky that surround us, where we work, learn, create, communicate and make place. We recognise that sovereignty has never been ceded and this always was and will always be Wurundjeri Country. We pay our respects to Elders past, present and to all Aboriginal and Torres Strait Islander people who continue to make a better world through design.

We extend our acknowledgement to the Aboriginal and Torres Strait Islander staff, students, alumni, real-life clients, and knowledge keepers, who have contributed to our own education diversity and growth. We will continue to ensure that staff and students respectfully honour ancestral connection to Country and Place in everything that they do.

We are dedicated to the notion of design to make a better world and we acknowledge that making tools, shaping place, sharing stories, making meaning, wayfinding and collaborating have long been and continue to be both central and integral to First Peoples' cultures. We recognize that Aboriginal and Torres Strait Islander Peoples’ cultural contributions have continued relevance to design practice and commit to: reconciling ancestries of design and contemporary practice as well as pursuing culturally and professionally appropriate ways to engage with a diverse population of colleagues, industries and clients. In a time of treaty-making and voice we understand that there are overlaps between caring for Country and the sustainable production of goods, services, experiences, products and buildings.

Guided by the principles of respect, reconciliation, and reciprocity we undertake to indigenising and decolonising design practice by dismantling colonial structures and challenging biases that have marginalised Indigenous voices and design.

As students of SoDA you will be given opportunities to both engage with and educate yourself in Indigenous creative practices and cultural protocols through a lens of inclusivity, diversity, respect, mutual understanding, inter-cultural dialogue in all aspects of design practice. Indigenous people have been telling stories, making tools, and connecting to Country through visual media, placemaking and place marking for more than 60,000 years and these practices are part of an ongoing, evolving and live tradition.